Best Precious Metals Company 2024


by Grant HEnson

*The owners of this website may be paid to recommend some precious metals companies. The content on this website, including any positive reviews of these companies and other reviews, may not be neutral or independent.

Investing in precious metals is increasingly recognized as a strategic move to safeguard financial stability in an unpredictable economic climate. The intrinsic value of these rare metals, combined with their ability to diversify investment portfolios, makes them highly sought after, especially as they retain value even when traditional financial markets are volatile. Precious metals offer a reliable fallback for both current and future financial security.

The key to successful investment in precious metals lies in choosing the right company to partner with. While the instinct might be to go with the most renowned names in the industry, it's essential to delve deeper and consider whether popularity equates to the best choice for your specific needs.

Top companies in the precious metals sector often share commonalities such as positive customer feedback and a variety of investment options. However, there are unique attributes that set each company apart. Drawing from extensive experience in the precious metals industry, I have conducted a thorough analysis and comparison of the leading firms. This detailed guide is designed to provide insight into these differences, helping you make an informed decision about your precious metals investment.

#1. Augusta Precious Metals 

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First up on my list is Augusta Precious Metals. This company focuses on being a one-stop shop for its customers by providing various investment options and services tailored to every customer’s needs. Committing to this goal, Augusta Precious Metals has been a trusted online precious metals dealer since 2012. 

Additionally, Augusta Precious Metals is an approved Professional Coin Grading Service (PCGS) dealer and follows the Numismatic Guaranty Corporation's (NGC) coin grading standards. This means that the precious metals offered by Augusta are graded accurately, enabling investors to get a fair deal on these physical assets. 

Services/Products:

Augusta establishes itself as a trustworthy name in the precious metals sector by providing the following:

  • Bullion in gold and silver.
  • Precious metal coins (gold and silver).
  • Gold coins that have already been rolled.
  • Different investment packages. 

Unique Features of the Company

The following are some of the key characteristics — in my view — that made Augusta the best company on my list: 

  • Lifetime account support
  • Service tailored according to every individual’s investment needs
  • Dedicated customer service staff
  • Individual webinars to educate investors on the market's possibilities and risks.
  • Investor education for retirement savers provided by industry experts
  • Storage and custodianship of precious metals in a highly secure environment
  • Low storage expenses for precious metals

Customer Service and Customer Reviews

Augusta's exceptional commitment to customers, providing unwavering support throughout their investment journey, secured the #1 position on my list. Regardless of your purchase frequency, their lifetime customer service ensures top-notch assistance.

Even in terms of consumer feedback, the company does not disappoint. After researching Augusta's internet reviews and reputation, I came across an A+ rating from the Better Business Bureau (BBB) and a 5-star rating from Trustlink. Augusta also holds an AAA rating from the Business Consumer Alliance (BCA) — the highest rating assigned by the organization based on a business’s reliability. Not to mention the company's infinite positive customer reviews, which are a plus on its scoreboard. 

Pros

  • Low pricing with free service for ten years
  • Dedicated educational solutions
  • No management fees
  • Supports Cash/physical purchases

Cons

  • Fees aren't disclosed on the website
  • $50,000 investment account minimum

#2. Goldco 

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Goldco is one of the most recognizable names in the precious metals sector, owing to its excellent reputation and customer service. This company entered the precious metals market over a decade ago and soon established itself as a top player, assisting numerous customers in diversifying their investment portfolios. That is why I put Goldco in the #2 spot in this list. 

Services/Products:

As a renowned precious metals company, here are the key products and services Goldco offers: 

Unique Features of the Company:

From what I have explored, some key features that make Goldco stand out of the crowd among precious metals investors include: 

  • Guaranteed buyback of its own precious metals, so when it's time, you can get the highest rates by selling the assets back to the company.
  • On-site live chat to get quick response from the company’s customer support team
  • With approved purchases, you can get free shipping and additional metals.
  • Free startup kit to help you understand the precious metals purchasing process

Customer Service and Customer Reviews:

Goldco’s friendly and educated customer care team will never disappoint you when seeking assistance and addressing your concerns. So you can easily reach them at their toll-free number or contact them through email/live chat.

In terms of reviews, Goldco once again stands strong as a precious metals company that has won over most — if not all — of its customer base. In fact, the company scores an A+ rating from Better Business Bureau, an AAA rating from Business Consumer Alliance, and a five-star rating from TrustLink. With only positive reviews from Goldco’s customer’s on these platforms, there’s no denying the company’s strong customer loyalty and reputation. Read my Goldco review here.

Pros

  • A wide range of informational articles and reviews
  • Precious metals buyback guarantee at the highest rates
  • Excellent web reviews from customers

Cons

  • $25,000 investment account minimum
  • They don't have an online account opening option

#3. American Coin Co.

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Now I can’t go on with this list without mentioning American Coin Co. What I like about this company is its dedication to customer satisfaction and wide range of investment alternatives. 

This precious metals firm first appeared in California in 2009 as Red Rock Secured, before rebranding to American Coin Co. Since then, it has assisted endless customers in protecting and diversifying their investments.

Services/Products:

From what I have explored, American Coin Co. offers a variety of investment products including: 

  • Gold bullion coins and bars
  • Silver bullion coins and bars
  • Platinum coins and bars
  • Palladium, such as American Palladium Eagle, American Silver Eagle, and American Platinum Eagle.

Unique Features of the Company

Here are some of American Coin Co.'s strong points that set it apart from the competition:

  • Precious metal storage methods that are safe and secure
  • Low premium fees, ranging from 1% to 5% over the cost of all common bullion, including  Canadian Maple Leafs, American Eagles, and bars. (excluding collectible coins and bullion).
  • Price protection and waived Custodian Fees are also available for large investors.

Customer Service and Customer Reviews

American Coin Co. shines in customer service, with their attentive support team always ready to address queries. During my call to inquire about investing, the staff displayed professionalism and knowledge, providing friendly and helpful assistance to obtain the information I needed.

When I further looked at the customer reviews of American Coin Co., I found plenty of favorable feedback on the company that backed up its legitimacy. To be precise, the company has an A+ rating on BBB, a 4.2-star rating on TrustPilot, and a AAA rating with the Business Consumer Alliance. 

Pros

  • Pricing transparency
  • Outstanding customer service and education
  • A wide range of investing opportunities
  • Low premium on precious metals
  • A customer service team that goes above and beyond to assist you

Cons

  • They have no paper money offerings

#4. American Hartford Gold 

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Recommended by well-known TV personalities and politicians like Bill O'Reilly, Rick Harrison, and Rudy Giuliani, American Hartford Gold is all about gaining investor trust. In this regard, this family-owned business has made its name in the industry for its impeccable principles focused on professional investment assistance to its customers. 

What further makes American Hartford’s assistance commendable is the company’s emphasis on providing information and timely knowledge so new and seasoned buyers can make educated investment decisions. 

Services/Products:

In a nutshell, American Hartford Gold is known for its dedication to meeting all of your investment needs by offering: 

  • Gold coins and bars
  • Silver coins and bars
  • American Buffalo gold coins
  • American Gold Eagle gold coins
  • American Silver Eagle coins
  • 1-ounce gold bars
  • Canadian Silver Maple Leaf coins

Unique Features of the Company

The distinctive features of American Gold Group back up its years of reputation as one of the top firms. These features include: 

  • Guaranteed buyback.
  • Proper asset handling and shipping under standard procedures and expert supervision.
  • Intelligent analysis and suggestions to help investors explore the best precious metals investment options.
  • Complete confidentiality of investor’s buy or sell transactions. 

Customer Service and Customer Reviews

American Hartford Gold stands out with exceptional customer service, offering financial expertise, real-time market news, price charting tools for precious metals, and a live chat feature. Additionally, they provide free investing guidance through email for interested customers.

As a firm that treats you like family, the customer reviews of American Hartford Gold also speak volumes about its legitimacy. When I looked into American Hartford Gold’s customer reviews on TrustPilot and BBB, I found no unresolved complaints or unanswered questions. This demonstrated that the organization is committed to assisting its customers in every manner possible. 

Pros

  • Pricing transparency
  • There is no minimum investment amount
  • Customer service is available around the clock
  • Investment advice from a professional team
  • Frequent promotional offers and bundles are offered
  • Up-to-date news and educational resources

Cons

  • Prices are not listed on their web product catalog

#5. Birch Gold Group 

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