Review (Guidance Corporation Review)

by Grant HEnson

*The owners of this website may be paid to recommend some precious metals companies. The content on this website, including any positive reviews of these companies and other reviews, may not be neutral or independent.

If you’re on the hunt to find the right investment partner and finally get started with your precious metals investments, look no further. Most people end up considering countless options, narrowing down the list of the most popular investment companies — only to find that their chosen partner isn’t compatible with their investment needs. 

Luckily, Guidance Corporation is a renowned name that is often a trusted choice for many investors. But is the company ideal for your investment needs? 

After spending over twenty years investing in precious metals with reputable organizations such as Guidance Corporation, I aim to answer this question and help you in your journey to find the perfect precious metals dealer.

This review will unfold everything that Guidance Corporation has to offer. Read on to learn more. 

Guidance Corporation ( A Brief Overview

Guidance Corporation is a family-run corporation based in Minnetonka, Minnesota, and it has been in business for over 35 years. Since its inception in 1989, they have helped hundreds of customers invest in certified coins and other precious metal bullion products.

What differentiates Guidance Corporation is the reliability of their team of coin specialists. These professionals are available for your assistance at all times. Whether you're in the process of constructing a resilient portfolio or evaluating the value of specific collectible coins, you can confidently rely on them to keep you informed with the latest insights.

I also quite like their decision to eliminate commission-based sales tactics. This not only enhances their reliability but also ensures competitive pricing on precious metals without the pressure from salespeople coercing you into purchases.

In contrast to other firms that practice sneaky sales tactics, Guidance Corporation is all about being authentic and supportive to win their customers' trust.

The Best Gold IRA Companies in 2024

Before I get started with this review, I want to inform you that I have reviewed dozens of precious metal IRA companies over two decades, and I have curated a list of the top 6 gold IRA companies in 2024. I highly recommend reading this article before proceeding with an IRA transfer.

The #1 Best Gold IRA is Goldco, with its A+ rating from Better Business Bureau, thousands of 5-star reviews, and one of the highest buy-back guarantees. Read my review on Goldco, or visit the official Goldco website to learn more. 

What Makes Guidance Corporation ( Stand out?

From what I have explored, Guidance Corporation has a lot to provide. Here’s some of its best features: 

Broad Product Variety

My favorite aspect of investing with Guidance Corporation is their vast product category. Whether silver, gold, platinum, or palladium, the company allows you to choose from countless products. For a clearer idea, let's explore Guidance Corporation's current product variety in each category: 


This category includes various gold coins from reputed mints around the globe. Specifically, these include:

  • United States Mint
  • States Mint Gold
  • Perth Mint
  • Chinese Mint
  • Austrian Mint
  • Royal Mint
  • Royal Mint Gold Bars
  • South African Mint
  • Mexican Mint

The company also allows you to invest in gold bars of different weights. 


Similar to gold, Guidance Corporation’s silver product category is also quite vast, including products from the following mints:

  • United States Mint
  • Royal Canadian Mint
  • South African Mint
  • Royal Mint
  • Mexican Mint
  • Perth Mint
  • Austrian Mint
  • Chinese Mint

Besides offering products from the mentioned mints, Guidance Corporation also offers a wide range of silver bars and bullions.


If you're interested in acquiring platinum, Guidance Corporation hosts a varied collection of platinum products, including: 

  • Products from the United States Mint
  • Products from the Austrian Mint
  • Products from Royal Mint
  • Products from the Royal Canadian Mint
  • Products from Perth Mint
  • Platinum Rounds
  • Swiss Platinum
  • Platinum Bars


Compared to silver, gold, and platinum, Guidance Corporation's palladium and rhodium collection is quite limited, and only includes: 

  • Products from the United States Mint
  • Products from the Royal Canadian Mint
  • Products from the Russian Mint
  • Products from Bermuda Mint
  • Palladium Bars (by type and weight both available)
  • Palladium and Rhodium bullion

World Gold Bullion

Speaking of their bullion collection, the company allows you to invest in gold bullion worldwide. This includes the following: 

  • Austrian Gold
  • British Gold
  • Belgian Gold
  • Dutch Gold
  • French Gold
  • Finnish Gold
  • German Gold
  • Italian Gold
  • Hungarian Gold
  • Russian Gold
  • Mexican Gold
  • South African Gold
  • Swiss Gold
  • Tunisian Gold
  • Swedish Gold

Apart from this already varied list, the company also allows you to invest in Single Indian coins, Single Gaudens and Liberty coins, and various other grade coins from the Pre-1933 gold collection. 

IRA Investment Assistance

As I further explored Guidance Corporation's offerings, I noticed they feature a gold IRA option on their website. It's essential to understand that while you can't open an IRA account directly with them, they do provide a solution. 

You can invest in IRA-eligible gold by partnering with trusted custodians to open a precious metals IRA account. This approach takes away any worries, making the process straightforward.

The team at Guidance Corporation helps you throughout the process. Whether it's about connecting you with trusted and IRS-approved custodians or assisting you in filling out the paperwork, their services are comprehensive and thorough.

Moreover, it’s worth noting that the company has helped plenty of customers open an IRA account affiliated with some of the top-rated IRS-approved custodians. These are: 

  • GoldStar Trust Company
  • Equity Trust
  • IRA Club
  • The Entrust Group
  • Strata Trust Company

Coming to the IRA investment process with Guidance Corporation, here are some step by step instructions:

  1. First, you open a precious metals IRA account with your preferred custodian. If you’re unsure who to choose, the professionals at Guidance Corporation will help you decide as per your investment needs. Moreover, the company will also assist you in completing your account paperwork with the chosen custodian.
  2. Next, you need to fund your account. You can choose between a cash transfer or a rollover from an existing 401k or IRA account. 
  3. With funds in your account, you can pick from Guidance Corporation’s IRA-approved asset collection. Once you purchase precious metals within your IRA account, Guidance Corporation will ship your assets directly to the custodian. The custodian will then store the assets until you receive their physical possession. 

Sell to Them

Another outstanding feature I discovered when investing with Guidance Corporation is their 'Sell To Us' option. According to the company's website, you can sell them any precious metal assets or jewelry, regardless of where you bought them from. 

The best part? You can sell your assets to Guidance Corporation at competitive market prices. 

To sell your assets, all you have to do is:

  • Complete and submit their sale form on the website or call them to lock in a price for the assets you want to sell
  • Securely ship the assets to their office once the sale is finalized
  • That’s it! The payment for your assets will be sent as soon as the team at Guidance Corporation receives and completes checking the shipment. Selling with them is as simple as that!

How to Invest in Precious Metals with Guidance Corporation (

Interestingly, registering with Guidance Corporation and investing in precious metals is a remarkably straightforward process. From signing up to purchasing precious metals, it hardly took me a few minutes to make my first purchase. 

What does the process look like? Let’s have a look: 

1. sign Up

Click on the ‘Sign Up’ option on their website. Enter your username and email address on the signup page to create an account with Guidance Corporation. 

2. Explore The Product Catalog

Once registered, you can take your time navigating through their vast variety of products and finalize the precious metals that best fit your investment goals and budget.

3. Finalize The Order

Open the product page of your preferred precious metals and click on the ‘Add to Cart’ option. When your preferred assets are added to the cart, you can purchase by adding your shipping details. It’s important to ensure accuracy in your address and shipping information to guarantee timely and hassle-free delivery of your order.

4. Make The Payment

The last step is to pay for the assets you are purchasing. At the time of writing, the company only allows you to make online payments. It is also worth noting that Guidance Corporation charges a certain fee on all credit card payments. I will discuss this fee further in the article.

Guidance Corporation ( Fee

When I was examining asset pricing, I discovered that Guidance Corporation's detailed spot price chart provides an accurate depiction of the current valuation for various precious metals. This helpful tool makes it easier to check the up-to-date price of an asset, which helps in making informed decisions that align with your investment budget. 

I also appreciate how the company’s website features up-to-date pricing for each asset listed. This feature streamlines the process by eliminating the need for manual price calculations. You can swiftly check the total value of a specific product, helping in quicker and more informed investment decisions.

Apart from the product cost, Guidance Corporation also charges the following fees:

  • Delivery Charges: Delivery costs on all orders vary depending on the shipment location and the order amount. The company’s shipping charges on small orders range between $16.95 and $25. However, this shipping fee can be waived on larger orders valued above $5,000 or on purchasing certain Numismatic coins.
  • Fee for Different Payment Methods: Guidance Corporation also charges different fees on specific payment methods, including:
  • Credit Card Payments: 4.75% processing fee
  • Bitcoin Payments: 1% transaction fee
  • PayPal: 4.00% processing fee

If you opt for payment through bank wire or paper check, you must pay a 10% refundable deposit through debit or credit card. This deposit is returned to the card immediately after the company receives the payment receipt. 

Guidance Corporation ( Rating on Consumer Review Sites

Consumer Protection Agency


Number of Reviews

Complaints in Past 12 Months

Better Business Bureau (BBB)







1 review that is below 4-star.

Pros and Cons


  • Real-Time Precious Metals Prices Featured On The Website
  • Easy-to-navigate website interface
  • Smooth and hassle-free investment process
  • Offers a wide precious metals product range
  • Insured shipping service through FedEx, UPS, or USPS Express.
  • Decades of experience as a trusted investment partner in the precious metals industry
  • Multiple payment options are available


  • Limited product offering in the platinum and palladium category
  • No live chat support
  • Lack of information about the management team at Guidance Corporation

Final Verdict

Ultimately, Guidance Corporation is a reliable investment partner for multiple reasons. The company has a lot to offer — from its wide product category to quick delivery and professional support, there’s a lot to look forward to.

With that said, we can’t overlook the downsides of investing with Guidance Corporation. For instance, there is a lack of live chat support, limited palladium products, and even a lack of company management details shared on their website. 

Considering the positives and negatives, I suggest you do your due diligence before investing in the company. This is important in ensuring that your preferred investment partner caters to your specific requirements and needs. If you are considering other options, I suggest you look at my article on the best precious metals companies in 2024.


Is Guidance Corporation Legit?

Yes, Guidance Corporation is a legit precious metals dealer with a 5/5 rating on Better Business Bureau (BBB) based on 10 customer reviews.

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