Advantage Gold Review

by Grant HEnson

*The owners of this website may be paid to recommend some precious metals companies. The content on this website, including any positive reviews of these companies and other reviews, may not be neutral or independent.

Having had over two decades of experience in the precious metals industry, I found it unusual for a startup to enter and quickly become a significant player. Despite being around for a shorter time than most of the top investment partners in this industry, Advantage Gold has amazingly garnered the trust and attention of endless customers. 

But what brought this attention and familiarity to the company? Is it truly a reliable precious metals investment partner or just another company with a team of impressive-sounding experts and unsubstantiated reputation? Since investing in precious metals is an important decision, I believe you should be aware of all your options before making a final decision. 

To help you with that, let's look at what Advantage Gold offers its customers. 

Advantage Gold: A Brief Overview

Adam Baratta, Larry Levin, and Kirill Zagalsky established Advantage Gold in 2014. Despite being only a few years old, the organization benefits from their vast experience, enabling customers to make informed investment decisions.

Larry Levin has previous experience working with the S&P 500, and Kirill Zagalsky has worked for the US Mint alongside Adam Baratta. What I believe makes the company appealing to investors is how the founders’ collective experience has enabled them to introduce intelligent solutions for precious metals investments tailored to their customers' needs.

Since its establishment, Advantage Gold has risen to become one of the finest Gold IRA companies in the industry, with an A+ rating on Better Business Bureau. 

Considering my vast experience working in the precious metals industry, I have come across various reasons that back the company's position as one of the top investment partners to consider. This article will discuss all these reasons in detail. 

A key point I found is that Advantage Gold's good reputation comes from the founders realizing that regular investments can be uncertain, and not many people know about investing in gold.

Their understanding and vast experience in helping investors make smart gold investments motivated them to start Advantage Gold. Since the company became operational, they have consistently won over investors by focusing on client interactions and education.

The Best Gold IRA Companies in 2024

Before I get started with this review, I want to inform you that I have reviewed dozens of precious metal IRA companies over two decades, and I have curated a list of the top 6 gold IRA companies in 2024. I highly recommend reading this article before proceeding with an IRA transfer.

The #1 Best Gold IRA is Augusta Precious Metals, with its A+ rating from Better Business Bureau, hundreds of 5-star reviews, and lifetime account support. Read my review on Augusta Precious Metals, or visit the official Augusta website to learn more. 

What Makes Advantage Gold Stand out? 

Considering my thorough research and experience, here are some factors that I believe contribute to the recognition and reliability of the company: 

A Wide Variety of Precious Metals 

Regarding the investment options Advantage Gold offers, the company provides its clients with a large range of gold, silver, platinum, and palladium coins. You can invest in these physical assets or add your chosen ones to a precious metals IRA account. 

The company offers coins from other countries and features a good selection of coins from the Royal Canadian Mint and the United States Mint. As per my experience, having the convenience of multiple investment options allows you to diversify and strengthen your portfolio. 

A stronger portfolio is the key to a stable financial future, something that’s direly needed in today's economic climate. 

IRA Rollovers

Advantage Gold's core product line is gold and silver IRAs. Hence, the company provides great customer service for all of its IRA investors. In fact, their professionals, boasting a successful track record, are always ready to assist you with both direct buy and rollover needs. 

When it comes to Gold IRAs, the company permits rollovers from the following accounts: 

  • IRAs (individual retirement accounts) 
  • Roth IRAs, as long as the investor pays taxes on the converted funds. 
  • SEP and Simple IRAs, as well as 401(k) and 403(b) plans 

According to the company's website, it is worth noting that not all investment accounts qualify for gold IRA rollovers. Hence, in specific instances, only a portion of the retirement savings may be converted to a gold IRA. 

Precious Metals IRA

While Advantage Gold prides itself on providing investors with the best precious metals IRA investment solutions, there are some considerations regarding investment options. Specifically, the company follows instructions from the IRA regarding the types and grades of precious metals that can be used in a gold IRA. 

Don't worry, this doesn't limit your options for investment for a retirement account. Instead, investing in an IRA account with Advantage Gold ensures you only receive pure and authentic precious metals. 

Below are the types and grades of precious metals you can choose from: 

  • 99.5% purity gold 
  • 99.9% pure silver 
  • 99.95% pure platinum 
  • 99.95% pure palladium 

Another positive aspect is the Advantage Gold's focus on excellent investment options through an IRA account, achieved by their strategic choice of refiners and producers. While most companies I have worked with over the years share limited information on the source of their precious metals, Advantage Gold is transparent with these details and ensures only the most high quality of products. 

Through my research, I found that all precious metals offered by the company are produced by refiners or producers who are accredited or certified by the following organizations: 

  • NYMEX 
  • COMEX 
  • NYSE/Liffe 
  • LPPM 
  • LBMA 
  • TOCOM 
  • ISO 900 

While this is a limited list, Advantage Gold also partners with other national government mints that meet fineness standards for sourcing precious metals. 

Fast Delivery

Advantage Gold boasts one of the industry's quickest delivery times. This is another praiseworthy factor that very few companies focus on. To my pleasant surprise, Advantage Gold's precious metals delivery time is only 2 to 3 days. 

This is one of the strongest reasons customers choose Advantage Gold for their investment needs. If the fast delivery isn't enough for the company to win you over, they also offer reasonable rates for insured delivery until your assets safely reach your home. This means there is nothing for you to worry about!

Buyback Program

Investment plans can change over time based on fluctuating market conditions and financial goals. As a company that understands this, Advantage Gold gives you a real advantage of selling your assets back to the company if/when the need arises. Through their buyback program, investors can easily sell back their assets at market rates, getting an easy and quick exit from their existing investments.

Secure and Insured Storage 

Through research and years of track record in this industry, I have understood the importance of investing with companies that offer secure and insured storage solutions for your precious metals. Not only does this secure your investment, but it also helps you stay stress-free for years until it's time to liquidate your assets. 

Advantage Gold partners with only secure storage facilities where your precious metals IRA are insured. This includes the following IRS-approved third-party depository options: 

  • The Delaware Depository (Wilmington, DE) 
  • Brink's Global Services USA, Inc. (Los Angeles or Salt Lake City) 

You can rest assured about the security of your assets security once they reach either of the above mentioned depositories. 

Officially Listed in the United States Mint

With two of the founders having professional connections with the United States Mint, it wouldn't be surprising if the company has some perks through this connection. Speaking of which, Advantage Gold is classified as one of the US Mint's recognized partners. This allows the company to obtain various platinum, gold, palladium, and silver coins or bullion. 

Furthermore, they are accredited by the American Numismatic Association, which allows them to obtain rare numismatic coins. With such a vast range of coins, you can get the best variety of precious metals investment options with Advantage. 

Client Education and Market Analysis

As mentioned earlier, Advantage Gold stands strong on its mission to empower and educate investors about the best precious metals investment options based on their needs. From what I have explored, there's no denying that the company is going strong by following the same mission. There's no complex education content dumped on the website for investors to navigate through themselves. 

Instead, Advantage Gold's website promotes customer education through a simple, sorted, and highly insightful Learning Center. This Learning Center features:

  • Free Gold IRA Guide: This guide is designed to help you understand the ins and outs of gold IRA investment
  • IRA Information: A dedicated section on IRAs focusing on funding and withdrawing from an IRA account. 
  • Charts: It features six powerful charts to navigate different aspects of precious metals investment companies, including market volatility, global demand, gold's comparison with other precious metals markets, etc. 
  • Advantage Gold Tools: A section with easy-to-use tools to compare different precious metals with other financial products/investment options. 
  • Retirement Tools: This features a quick survey to help you evaluate whether you comply with a retirement investment option and a short explainer video on the potential of gold investment. 
  • Gold IRA Infographics: A dedicated section with infographics about gold IRA investment, to help you explore this investment option in depth. 
  • Videos: A list of updated videos with details about Advantage Gold's service, the depositories it partners with, and more. This section also features videos where the company's professional and experienced founders share their take on investment lessons and the future of the precious metals investment market. 

As an investment partner committed to providing in-depth knowledge and understanding of this industry to each of its investors, I have found Advantage Gold's learning center to be a goldmine of knowledge. With a wide array of educational resources, the company answers all types of queries and concerns. 

How to Invest in Advantage Gold?

If a wide range of quality precious metals options, a detailed and insightful learning center, and fast delivery of assets aren't enough, Advantage Gold also features a simple and quick investment process. According to my thorough research and understanding, here's what the investment process entails: 

Step #1: Seek Information 

With the company emphasizing customer education, their professional team takes you through your investment options based on your requirements and needs. This helps you explore the best options, leading to an informed and value-adding investment decision. 

Step #2: Set Up IRA Account

Once Advantage Gold's professional team helps you find a potential investment option, it's time to set up your IRA account. The company will assist you throughout this process, from contacting your current custodian or financial agent to handling the rollover or transfer of funds on your behalf. 

This means you don't have to worry about paperwork complications when rolling over your funds or creating your IRA account. 

Step #3: Stay Active Throughout the Process

As a professional investment partner that sticks with you every step of the way, the only requirement for you is to remain active throughout this process. Your only task is to stay engaged throughout to avoid any confusion or account problems that could arise during setup or when managing and liquidating your assets.

Step #4: Liquidate Your Assets 

Last but not least, when you need to liquify your precious metals based on the present market condition, Advantage Gold will always be ready to buy back the assets. 

Advantage Gold Fees

While Advantage Gold's website claims that they provide clear pricing, they do not publicize any information. There are no examples or estimations of how much it could cost to roll over your investment to the company's precious metal IRA.

Instead, you have to contact the company, and you will be assigned a representative who will then disclose any fees related Advantage Gold and their services. 

Advantage Gold Rating on Consumer Sites

Consumer Protection Agency


Number of Reviews

Complaints in Past 12 Months

Better Business Bureau (BBB)




Business Consumer Alliance







7 reviews that are below 4-star

Consumer Affairs



No reviews that are below 4-star

Pros & Cons


  • Numerous IRA-eligible coins available
  • Cheap storage and custody costs, as well as a solid buy-back service
  • They provide fully insured and timely delivery of your precious metals
  • Store your precious metals at home
  • Excellent educational resources for beginners and experienced investors
  • No negative feedback or complaints posted on Better Business Bureau (BBB) or Business Consumer Alliance (BCA)
  • The company is an official dealer of the United States Mint


  • The company website does not provide pricing information
  • Still in its early stages in the precious metals industry

Final Verdict 

For a relatively new player in the precious metals industry, Advantage Gold has experienced phenomenal growth. And with the company's wide range of praiseworthy features, it’s not hard to evaluate the reason behind this success.

However, I suggest you conduct thorough research and consult with their team about their fee structure before making a final decision. I trust that this detailed review has helped you make a more informed investment decision based on your requirements. 

If you would like to consider other options, read my article on the best precious metals companies to see which is best suited to you.

Frequently Asked Questions

What Information is in The Free Investing Guide From Advantage Gold?

Apart from a wealth of information about precious metals investment and gold IRAs, the free investment guide offered by Advantage Gold covers the following topics: 

  • What exactly is a gold IRA, and how does it operate?

  • The IRS rules for several types of retirement funds.

  • The process of converting a 401(k) or other existing retirement plan to a Gold IRA

Is Advantage Gold Reliable?

Yes, it is. The company deals with only trusted custodians like STRATA Trust Company and Equity Trust Company to ensure that its investors only access IRA-approved gold, silver, platinum, or palladium that comply with IRS requirements for IRA accounts. 

What is the buyback program for Advantage gold?

Advantage Gold offers an excellent buyback program which gives their investors peace of mind. Whenever you wish to sell your precious metals, Advantage Gold will buy it back from you at a great price.

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