Why Your Sales Process Cost Matters and What You Need to Know to Get it Right

Why Your Sales Process Cost Matters and What You Need to Know to Get it Right
Michael Webb`s message is loud and clear—don`t assume your sales process is effective in generating profit. In this compelling Article, he provides a method of cost analysis that may prompt you to make changes to eliminate the weak links in your organization`s sales process.

Michael Webb

Michael Webb

Michael J. Webb, president and founder of Sales Performance Consultants, is the foremost expert on sales process improvement. Michael has helped business executives of both Fortune 500 and smaller companies apply the principles of Six Sigma and Lean to achieve greater sales and marketing results. Michael delivered the keynote address to the first two conferences ever held on applying Six Sigma to marketing and sales. Michael has helped companies such as MAQUET, Thermo Fisher Scientific, Marriott, WaterFurnace, DDI, and many others to improve their revenue generation by identifying bottlenecks, changing behaviors, increasing close ratios, and improving forecast accuracy. He also has extensive sales training facilitation and field coaching experience with hundreds of sales people and managers in the U.S. and Canada. Michael is the author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006) and numerous articles. He holds several professional certifications.
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