Processes in Practice: Thinking End-to-End – Time for Cinderella to Go to the Ball
Rob Davis uses the Cinderella story as a metaphor to describe the lowly position of “Concept to Market” in traditional thinking about end-to-end processes. It is positioned well behind “Lead to Cash” and “Problem-to-Resolution.” Rob argues that “Concept to Market” should not follow the other two, but rather should precede them and should design and a deliver those processes. Read why he believes this approach can bring extraordinary value to the organization.
Processes in Practice: Thinking End-to-End – Time for Cinderella to Go to the Ball
April 6, 2010 , By