Innovation: Customer Experience – The Marriage of Marketing and Business Process
Aside from being highly successful online retailers, what do Amazon.com, Land`s End, e-Bay, and Barnes and Noble have in common? They have all embraced the principles of Customer Experience Management (CEM). Using numerous anecdotes from actual company narratives, Victor Howard brings the tenets of CEM into focus. If you`re interested in knowing the steps to successful branding and beyond, read Victor`s brief course in Customer Experience Management.
Innovation: Customer Experience – The Marriage of Marketing and Business Process
October 6, 2009 , By