Human Processes: Selling Services

Human Processes: Selling Services
Keith Harrison-Broninski observes that services suppliers often operate in very ineffective and inefficient ways because they employ standard techniques for continuous improvement. Keith argues that these techniques, such as Lean and Six Sigma, which were developed and refined in the manufacturing industry, are not suitable for managing the supply of services. He cites several reasons to support his premise and proposes an alternative business-oriented approach based on the principles of Human Interaction Management (HIM). Read the details of Keith`s proposal in his Column.

Keith Harrison-Broninski

Keith Harrison-Broninski

Keith Harrison-Broninski FRSA is an author, speaker, and technology/business consultant specialising in collaboration across organisational boundaries as well as social technology for wellness, community, and finance. Keith's first book was "Human Interactions" (2005): "Set to produce the first fundamental advances in personal productivity since the arrival of the spreadsheet" (Information Age); "The breakthrough that changes the rules of business" (Peter Fingar, author of "Business Process Management: The Third Wave"); "The overarching framework for 21st century business technology" (BP Trends); "The next logical step in process-based technology" (Chair of the Workflow Management Coalition). Keith went on to develop these principles for cross-boundary collaboration in further books and research and lead award-winning social enterprises for healthcare innovation, wellness, and community finance. Keith's latest book "Supercommunities" brings together insights from recent academic research with original ideas about wellness, collaboration, and finance to explain how communities everywhere can become antifragile through social trading.
Keith Harrison-Broninski

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