How Product and Marketing Managers Can Increase Sales in a Frustrating Market
Michael Webb and Robert Ferguson propose an imaginative solution for product and marketing managers attempting to successfully overcome the challenges presented by new product launches. If you`ve been perplexed by these challenges, be sure to read their Article to discover a framework for a sales production process.
Michael Webb
Michael J. Webb, president and founder of Sales Performance Consultants, is the foremost expert on sales process improvement. Michael has helped business executives of both Fortune 500 and smaller companies apply the principles of Six Sigma and Lean to achieve greater sales and marketing results.
Michael delivered the keynote address to the first two conferences ever held on applying Six Sigma to marketing and sales. Michael has helped companies such as MAQUET, Thermo Fisher Scientific, Marriott, WaterFurnace, DDI, and many others to improve their revenue generation by identifying bottlenecks, changing behaviors, increasing close ratios, and improving forecast accuracy. He also has extensive sales training facilitation and field coaching experience with hundreds of sales people and managers in the U.S. and Canada.
Michael is the author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006) and numerous articles. He holds several professional certifications.
Latest posts by Michael Webb (see all)
- How Product and Marketing Managers Can Increase Sales in a Frustrating Market - December 2, 2008
- How to Avoid the 4 Most Common Mistakes of Sales Process Mapping - March 3, 2008
- Why Your Sales Process Cost Matters and What You Need to Know to Get it Right - January 8, 2008
