Harmon on BPM: Who’s Selling BPM to Whom?
Paul attended the IBM BPM Analysts Meeting in October where he found an interesting session discussing the job titles of people to whom IBM is marketing BPMS solutions. . In this Column, Paul discusses the complexities of marketing BPM both internally and externally and offers his perspectives on the overall BPM market based on BPTrends research including our recent biannual BPTrends Market Survey.
Harmon on BPM: Who’s Selling BPM to Whom?
December 3, 2013 , By