Extreme Competition: Listening Posts, Sockpuppets, Trolls, Drones and Trust
Peter Fingar contends that we`ve moved beyond BPM 2.0 and are already in BPM 3.0—a realm in which social networks drive the conversation about your company. Traditional market research techniques won`t work in today`s world. Read Peter`s Column to learn more about BPM 3.0 and whether or not you are a sockpuppet.
Extreme Competition: Listening Posts, Sockpuppets, Trolls, Drones and Trust
May 3, 2011 , By