Down Under: the Sell, Definition and Frustration
Spurred by recent comments on the BPTrends Linkedin Discussion Group, John Jeston and Johan Nelis attempt to address the ongoing question of how to sell BPM in your organization. The authors organize the various questions and comments into two major categories—intangible sales approaches and tangible sales approaches. Read their analysis and join the discussion on the BPTrends Linkedin Discussion.Group.
Down Under: the Sell, Definition and Frustration
November 2, 2010 , By