Down Under: Case Study—Wealth Management
This month, John Jeston and Johan Nelis present a compelling case study involving a financial institution`s launch of a new product, acknowledged to be the best in its class. Despite its reputed excellence, the launch was faltering. Read how a group of practitioners, selected for their positive attitudes, worked as a team to reverse the failure and increased business volume by 300-400% within four weeks.
Down Under: Case Study—Wealth Management
July 3, 2007 , By