Beyond Survival: Thriving on Innovation in a Down Economy
Laura Mooney, Vice President of Corporate Communications at Metastorm, warns against the impulse to cut, cut, cut in response to the unfavorable economic environment. Instead, she exhorts companies to focus on innovation to create opportunities for new revenue and to leap ahead of competitors who are in survival mode. By looking ahead and pursuing innovation, you can emerge from the economic downturn stronger than you were at the outset.
Laura Mooney
Laura Mooney is vice president of corporate communications for Metastorm — a global leader in enterprise architecture, business process analysis, and business process management software. In this role, Laura is responsible for worldwide corporate communications and leads all efforts related to corporate positioning, creative messaging, brand development, social media strategy, public relations and industry analyst programs.
Laura has over 18 years of experience in the technology marketing field. She has held corporate and product marketing leadership positions with companies such as Manugistics, OutReach Technologies and IBM, in addition to starting and running her own marketing consulting firm. She is a frequent speaker at industry events and has published several articles, podcasts, and eBooks.
Laura holds a BBA degree in Information Systems from James Madison University and an MBA degree with a Marketing concentration from the University of Maryland, Smith School of Business.
