Gaining Ground in a Recession: Two Smart Ways to Save Big and Perform Better Laura Mooney, Vice President of Corporate Communications at Metastorm, argues that there are better ways to survive the recession than cutting people, budgets and travel. Read Laura’s Article for two solutions that could save jobs and add significantly to the bottom […]
Laura Mooney
Laura Mooney is vice president of corporate communications for Metastorm — a global leader in enterprise architecture, business process analysis, and business process management software. In this role, Laura is responsible for worldwide corporate communications and leads all efforts related to corporate positioning, creative messaging, brand development, social media strategy, public relations and industry analyst programs.
Laura has over 18 years of experience in the technology marketing field. She has held corporate and product marketing leadership positions with companies such as Manugistics, OutReach Technologies and IBM, in addition to starting and running her own marketing consulting firm. She is a frequent speaker at industry events and has published several articles, podcasts, and eBooks.
Laura holds a BBA degree in Information Systems from James Madison University and an MBA degree with a Marketing concentration from the University of Maryland, Smith School of Business.
Beyond Survival: Thriving on Innovation in a Down Economy
March 3, 2009 , By
Beyond Survival: Thriving on Innovation in a Down Economy Laura Mooney, Vice President of Corporate Communications at Metastorm, warns against the impulse to cut, cut, cut in response to the unfavorable economic environment. Instead, she exhorts companies to focus on innovation to create opportunities for new revenue and to leap ahead of competitors who are […]
Go for the Green – Realize Both Cash and Environmental Savings across the Enterprise
January 6, 2009 , By
Go for the Green – Realize Both Cash and Environmental Savings across the Enterprise In our inaugural Article for Green BPM, Laura Mooney of Metastorm, contends that BPM and EA technologies have the potential to deliver greener operations. Read her perspective on how these technologies can be put to use in your organization to reduce […]
