Are You Prepared for Adaptive Case Management and Better Customer Engagement?

Are You Prepared for Adaptive Case Management and Better Customer Engagement?
Dermot McCauley
With the increasing number of new technology devices and many channels of communication, organizations are finding it increasingly difficult to find and retain customers. To effectively respond to this new model of customer engagement, Dermot McCauley asserts that organizations must master the unpredictable as well as the routine in customer transactions. He argues that adopting an adaptive case management platform will help to achieve that goal.