The Case for Business Process Management

The Case for Business Process Management
Jeremy Westerman
In this Case Study, Jeremy Westerman, Senior Product Marketing Manager for TIBCO, builds a detailed case for BPM. He defines the BPM concept and highlights its importance to an enterprise`s ability to stay competitive and remain agile in a constantly changing global marketplace. He further illustrates his point by citing two examples from two different industries (insurance and telecommunications) where successful outcomes were achieved by deploying a BPM solution.

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