Stage-Gate and the Critical Success Factors for New Product Development

Stage-Gate and the Critical Success Factors for New Product Development
Robert Cooper and Scott Edgett, co-founders of the Product Development Institute and Stage-Gate Inc., provide an overview of the importance of the Stage-Gate approach to new product development processes.

Robert Cooper

Robert Cooper

Dr. Robert G. Cooper is a world-renowned expert in new product management. He is the creator of the Stage-Gate process, now widely used by leading firms around the world. He has spent more than 30 years studying the practices and pitfalls of over 2,000 new product projects in hundreds of companies. Dr. Cooper is a noted speaker, author, lecturer, and consultant to industry. His dynamic seminars and talks have been widely applauded by corporate audiences throughout North America, Europe, and Asia. He has published more than 90 academic articles and six books on new products. Dr. Cooper is a Professor of Industrial Marketing and Technology Management at the Michael G. DeGroote School of Business, McMaster University in Ontario, Canada, and President of the Product Development Institute, Inc.
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