ICT Value Solutions for Large Enterprises in Line with their Business Objectives: A Marketing Approach

ICT Value Solutions for Large Enterprises in Line with their Business Objectives: A Marketing Approach
Jose Vasquez
Jose Ramon Vasquez suggests that there is a lack of alignment between Information and Communication Technology (ICT) services and business, in general. Here, he describes how ICT solutions can be developed and used strategically to transform and enhance the core business processes of large organizations.

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