Mitchell Goozé

Mitchell GoozéA recognized expert in marketing, innovation and leadership, strategic positioning, and customer relationships, Mitch Goozé has addressed groups throughout the world, winning high ratings for his energetic presentation style and results oriented approach.

His ideas have helped senior executives from more than 4,000 companies define their market niches, manage innovation, develop and implement practical, workable plans, and realign their efforts to focus more closely on the customer.

Mitch Goozé is an experienced general manager and leader with operating experience in the high technology and consumer products industries. He has experience running divisions of large companies, as well as being CEO of mid-sized companies. Mr. Goozé was president of Teledyne Components, a division of Teledyne, Inc. for five years.

Mr. Goozé has a B.S. in Engineering from the University of California, Los Angeles (UCLA). He did graduate work in electrical engineering at the California State University, Long Beach and graduate business studies at Santa Clara University. He holds an MS and an MBA from The Edinburgh Business School, Heriot-Watt University, Edinburgh, Scotland. Mitch has been an invited guest lecturer at the Columbia University, Stanford University and Santa Clara University Business Schools. Mitch has spoken to the Commonwealth Club of California and been quoted on the front page of USA Today.

Mr. Goozé is a member of the Board of Directors of Aquatrol. He's a past member of the Board of Directors of The American Electronics Association and ASUCLA, and The Board of Advisors of the Leavey School of Business at Santa Clara University. He is a Certified Speaking Professional (CSP). Vistage, a Knowledge Universe company and international organization of CEOs, named him Marketing Resource of the Year. He was named Speaker of the Year 2001 by TEC UK.

Mitch was a major contributor to Future In Sight, (Macmillan, 1995) and has three books on marketing in print. He has been a member of Customer Manufacturing Group since 1991. Customer Manufacturing helps its customers increase marketing/sales performance through process improvement management.


Process as Art and Other Misconceptions

Process as Art and Other Misconceptions Taking issue with a recent article in the Harvard Business Review in which the authors assert that “…some processes naturally resist standardization…” Mitchell Gooze says that, to the contrary, sound process management principles can be applied to processes that require flexibility and human input. Read his Article for details […]