A Process Reference for Product Innovation and Lifecycle Management (PLCOR)

A Process Reference for Product Innovation and Lifecycle Management (PLCOR)
Albrecht Ricken
In this Article, Albrecht Ricken and Thorsten Meinberg introduce PLCOR, (Product Lifecycle Operations Reference) a SCOR-like reference model for marketing and innovation management. The model spans all activities along the lifecycle from concept to mass adoption, to product discontinuation and defines 5 distinct processes Plan, Create, Go-to-Market, Deploy, and Revise.

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